Essay on Prestcom

Political currently we are fairly stable politically which can cooperate trade take out smoothly. Energy Saving initiatives can help boost the sales of the Dyson Airblade if for example businesses cop a grant to help stand for the replacement of inefficient electrical appliances e. g traditional style hand dryers. regulatory The merchandise has to be safe to accustom as it involves electricity and water. Has to be mild to clean so hygienic. Also not damaging to the user e. g the airjets being too powerful.Economic Coming out of a recession so businesses whitethorn be less inclined to spend gold on new appliances, especially ones with a premium price tag much(prenominal)(prenominal) as the Airblade. However it may loaded companies are more likely to vista into energy saving alternatives to products to try and carry on money on electricity. Social socially people are more likely to want to protect the environment and may be more likely to typeface into energy saving opt ions such as the Dyson Airblade. Socially companies may be pressurised into invest into environmentally friendly options. Technology The dyson Airblade uses track edge state of the art technology.Competitors sort of a lot of alternative products which hug drug very similar benefits but at a lower price such as the Xcelarator and the Airforce. Opportunities Dyson could release a cheaper product but carries the same dyson brand name, this could captivate sales away from cheaper hand dryers as people may be attracted by the brand of dyson. Market One of the mart leaders expensive but decease of the range, may be seen as a premium product, carriers the dyson brand name which instrument it is highly thought of, however there are lots of cheaper alternatives availiable.